Press
Press & Media
News, stories, and official announcements about Boo.tanical — the family-owned haircare brand bringing magic back to everyday routines.
Official Press Releases
Bootanical Reveals Origin Story as OOMPH™ Surpasses 170+ Five-Star Reviews
December 2026 — PRLog
Bootanical publicly shares the heartfelt origin story behind its signature product, OOMPH™ Daily Hair Vitamin Mist, while celebrating a major milestone: more than 170 verified five-star reviews from customers across a wide range of hair types.
Read Full Press ReleaseAbout Boo.tanical
Boo.tanical is a family-owned natural haircare brand dedicated to helping people fall in love with their hair again — naturally, magically, and without a complicated routine. Created by partners Ella and Jeff, Boo.tanical blends clean, botanical ingredients with everyday ease for hair that feels softer, healthier, and more manageable across all hair types.
Media Contact
Ella Boo
Co-Founder, Boo.tanical
Email: press@bootanical.shop
Instagram: @bootanical.shop
Website: bootanical.shop
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